Generations of wisdom

The Qi Traditions story

I’m Chester Ku-Lea, and as founder of Qi (pronounced 'chi') Traditions, I’d like to share my story. My journey as a healthy living entrepreneur began in 2004.

I launched numerous wellbeing enterprises and what shocked me was the lack of standards in the health industry.

From shoddy manufacturing, unethical practices, and harmful products marketed as miracles, here was a poor reward for genuine seekers of health and vitality.

That’s why I wanted Qi Traditions to raise the bar on quality, from product potency through to sustainable packaging.

The history of medicinal mushrooms tells a compelling story

And it deserves a new chapter for the 2020s that honors centuries of dedicated practice and rewards today’s new enthusiasts with the health benefits they seek.

So I wrote out a list of what I wanted to see.

And that list now enshrines the whole Qi Traditions philosophy underpinning every product we ship to the world.

Key to my father’s wisdom was a desire to balance yin and yang and Qi flow in everything he did.

This meant balancing regular exercise with healthy nutrition.

At 85, he still practises his Tai Chi in the park at 5 am.

And he takes his reishi every day to help him maintain harmony.

We all deserve long and happy lives, and key to our success is how we choose to live.